City Kemp News
Maruti Suzuki commences ‘Unnati’; trains 12 women in professional driving
* Benefits economically less privileged women from Bengaluru
* Encourages to take up professional driving as livelihood
* Absorbed by TaxShe as professional drivers
Maruti Suzuki India on October 7 felicitated 12 women drivers for successful completion of professional driving course in a ceremony at Indiranagar Club, Bengaluru. Present at the occasion were M A Saleem, Addl. Commissioner Traffic & Road Safety and Mallikarjuna, Deputy Commissioner of Transport and Mahesh Rajoria, AVP Driving Training from Maruti Suzuki India.
These women who are economically less privileged were trained in professional driving under ‘Unnati’, an initiative by Maruti Suzuki. Through Unnati the company aims to impart safe driving skills, encourage men and women to take up driving as a profession and add to the professional workforce of India.
Speaking on the initiative, Mahesh Rajoria, AVP Driving Training, Maruti Suzuki said, “We started Unnati, with an objective to promote driver training among men and women, and motivate them to take employment in the field of driving. Today we have the first batch of women beneficiaries from the programme. These women are professional drivers today and successfully earn a livelihood for themselves and their families after undertaking driving as an occupation.”
These women have been trained over a period of 3 months, with almost 50 hours of on road training. The customised programme includes training in softer skills like customer relations, time management over others keeping in mind that they come from extremely humble and economically weaker backgrounds (homemakers, peons, dishwashers) battling low self-esteem issues. Their story has moved to being strong, successful, self-sustaining and financially independent professionals. They have been taken in as full-time employees by TaxShe, whose aim is to provide women drivers on call and create a safe environment for people to travel within the city – for women, by women.
Unnati is part of Maruti Suzuki’s Driving Training an initiative under CSR. Under Unnati it plans to train 15,000 people this fiscal, around 25% of which will be women. The company will invest around Rs. 30 cr towards road safety and driving training in the coming years. Maruti Suzuki has set up a network of 345 Maruti Driving Schools (MDS) and 6 Institute of Driving and Traffic Research (IDTR) across the country.
City Kemp News